Search Results for: research

WPP Group’s promotion agencies are more likely to collaborate than merge as WPP completes its $1.52 billion purchase of Grey Global Group. The acquisition,

Two long-standing auto race series changed their title sponsors this year, and both are taking big steps to make their brands a winner with fans, while

For the second year in a row, a World Cup tie-in has taken the top Globe award given by the Marketing Agencies Association Worldwide. The Gran Prix Globe

NEW LISTS North Shore Animal League North Shore Animal League America has brought out three new lists. The NSAL America Senior master file is the largest, with 386,821 donors from the last 12 months. The average contribution was $8. Next is the NSAL …

Auction proceeds go to St. Jude Children’s Hospital Domino’s Pizza has tapped its NASCAR sponsorship for an online auction to benefit St. Jude Children’s Research Hospital. The auction begins today on eBay and runs through Nov. 7, showcasing items …

The Academy of Management has appointed MGI Lists to manage its membership records. Nearly 12,000 U.S. and 6,000 international members’names are available.

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Kraft Foods’ third-quarter sales rose 4.7% to $7.8 billion, thanks in part to a $160 million marketing boost. Kraft has spent an additional $400 million on marketing so far this year, and expects to add another $125 million to $175 million to its …

Many retailers use online promotions to attract Web-savvy consumers into their stores, but how can they tell these campaigns are truly effective? According to Patti Freeman Evans, a retail analyst with Jupiter Research, most retailers don’t know.

Video games will generate nearly $260 million in advertising revenue by 2008, up from $79 million last year. Some $92 million will come from in-game advertisements and $168 million from Advergaming, the promotion of a product through a video game, …