Search Results for: research

If you’ve been lucky enough to avoid lawyers in your life, you may have had many occasions to use what Socrates Media LLC has to sell: do-it-yourself forms and kits for everyday legal transactions from leases to divorces. And thanks to an intensive paid-search marketing campaign, the Chicago company is doing its level best to make sure you can find their product when you need it.

(Catalog Age) eBay Inc. is the latest online-only marketer to expand into print. The San Jose, CA-based Internet auction site mailed “several million” catalogs to a cross-section of its 125 million registered users.

Experiential marketing is especially effective with women and younger consumers, according to research presented yesterday at PROMO Expo by Jack Morton Worldwide. VP-account director Jeffrey Miller presented the data as part of an event-marketing …

(O&F Weekly)—Strong? Weak? So-so? You decide. The online holiday sales forecasts are in, and as usual, the various projections contradict one another. For instance, comScore Networks, Inc. predicts a 23% to 25% increase in holiday spending from last …

Fasano and Associates List Management has been chosen to oversee the
Santa’s Personalized Letters file. Some 2.8 million parents and
grandparents who spent $15 to have personalized letters from Santa Claus
sent to children are identified.

Mailing list availabilities.

Almost two years of development work and more than $100 million in capital spending made their debut Thursday when Microsoft unveiled the beta version of its new search engine, MSN Search.

(DIRECT NEWSLINE)—Despite low interest rates and high home ownership levels, nearly half of Americans surveyed feel the economy is getting worse. Rich Karlgaard, publisher of Forbes magazine attributes this, at least in part, to a sense of impending …

Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research. Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and …

The online travel market, which includes Web-based agencies such as Orbitz, Expedia and Travelocity, generated $54 billion during 2003, according to a new brief from JupiterResearch. That figure amounts to 23% of all travel spending during the year.