Search Results for: research

The marketing biz has been fielding an especially heavy round of shots lately and admittedly, some are justified. The FCC has clamped down in recent months

Marketing in America is adrift today. Over ninety percent of all new products launched are not on the shelf two years later. Manufacturers are scrambling

11/11 McDonald’s hosts its third annual World Children’s Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children’s

Client profiling helps home warranty marketer find good customers

Study suggests high-volume mailers that use tailored messages do better

Direct’s annual forecast survey shows profits, acquisition spending up

Study suggests high-volume mailers that use tailored messages do better

Lists for the direct response marketing industry

Rubin Response Management Services Inc. has been named to oversee four
Cygnus Business Media lists, effective Dec. 1. These controlled
circulation subscriber files had been managed by Barry Ancona. They
identify distributors of maintenance and janitorial supplies,
off-highway mobile product manufacturers, vending machine service
professionals and natural health product retailers.