Search Results for: research

Conrad Direct is the new manager of Children’s Wish Foundation
International’s donor list. Several segments are available, including
57,343 donors who contributed $5 or more within the last 12 months.

If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.

MKTG Services has been named manager of the Heart & Soul subscriber list, containing 240,186 names. Heart & Soul is a magazine for African American women.

(Direct Newsline)—John A. Greco, Jr., new CEO of the Direct Marketing Association, today announced his much-anticipated executive shake-up. Among the winners was DMA veteran Patricia Kachura, named as senior VP-ethics & consumer affairs. Another was Ken …

After peaking in June with nearly 375 million new direct mail offers, mail volume has declined each month since, settling at a year-to-date low of 297 million acquisition pieces in September, according to a recent report by Mintel Comperemedia.

When Nextel Communications took over as title sponsor of NASCAR’s top auto racing series, it just wanted to become a part of the community, build brand awareness and sell its service at tracks across the country. It learned that fans didn’t want to buy …

While online marketers coined the phrase and continuously hone ways to grab eyeballs, the real-world battle for attention at shelf level is brutal and…

Private label beverages are a lot more hip now than they were back in the day when nondescript labels reading simply or adorned generic-looking bottles

George Leon named executive VP-worldwide consumer marketing for Columbia Tristar Motion Picture Group, Culver City, CA. Michele Schuessler joined Sesame

All the marketing industry buzz these days is about customer-centric marketing. For example, September’s issue of Fast Company was dedicated to companies