Search Results for: research

A new poll indicates 20% of European and Canadian consumers consciously avoid purchasing American brands because they disapprove of U.S. foreign policies, according to GMI Inc., a Seattle-based market research firm.

The British media company EMAP Plc has begun offering a portfolio of
controlled circulation subscription lists in the U.S.

Nielsen Digital Entertainment will begin measuring ad reach in video games early next year. The sister company to ACNielsen (scanner data) and Nielsen Media Research (TV ratings) will measure the effectiveness of ads embedded in video games. That will …

Subscribers to the e-mail newsletter “Really Useful Sites for
International Trade Professionals” are being offered on the Federation
of International Trade Associations (FITA) E-mail file.

CNET Networks Inc. has introduced seven files related to information
technology. Specifically, these are subscribers to Digital Living
Magazine and the newsletters Home & Entertainment Weekly, CNET at Work,
Digital Dispatch, Music Center, On the Go Weekly and Photo & Video
Weekly.

Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, …

Dan Brestle Estée Lauder Cos. has named Dan Brestle, COO, a position vacated when William P. Lauder was named president and CEO last July. Brestle had been group president and has been with the company for 25 years. In his new role, he will be …

PEPSI: will be the title sponsor of the 2005 United Hockey League All-Star Classic, which will be played January 24 in Glens Falls, NY. The game will pit Team Pepsi vs. Team Mountain Dew, marking the first time in pro hockey history that the teams are …

Nearly 200,000 buyers from the last nine months are available on the
Doolicity Music and Movie Buyers file. These records were gathered from
Amazon.com and the Doolicity catalog.

Robert Adair Einson Freeman has hired Robert Adair as director of new business development. He replaces Cory Kallet, who left the Upper Saddle River, NJ-based agency to become VP at executive search firm Cromwell Partners, New York. Adair had been …