Search Results for: research

Older consumers spend $101 billion on food eaten at home, earmarking more of their food budget for meals at home than the general population does. Seniors 65-74 spend 8.9% of their income on food consumed at home, compared to an average 7.6% for the …

What do Direct Marketing Association members want from the organization? Research; government representation; networking opportunities that will grow their business; and education in direct and interactive marketing, according to president and CEO John A. Greco.

Parents who responded to direct mail and spent an average of $20 for
children’s products or services are identified on the Kid’s Connection
list, which is now being managed by VentureDirect Worldwide. There are
461,021 buyers from the last six months available. The products sold
include vitamins. Twenty percent of these customers are multibuyers.

The American Legacy Foundation and the Ad Council have launched a tongue-in-cheek ad campaign warning parents against secondhand smoke. The “Don’t Pass Gas” campaign centers on TV and radio PSAs that show family members holding their noses and shooing …

Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to assure target traffic is directed to their site, increasing the chance of higher sales conversions from their PPC campaign.

Mal Dunn Associates Inc. is the new manager of Gevalia Kaffe’s list
portfolio. The coffee marketer’s catalog file identifies 190,000 who
made a purchase over the last 12 months; 1 million program members are
named on Gevalia’s Continuity Buyers file; and 1.3 million members are
included on the Gevalia Lifestyle Collection list.

In a three-month pilot program that began Tuesday, Volkswagen of America is offering the industry’s first no-charge one-year insurance policy to customers who purchase or lease selected models in Illinois and Wisconsin. VW will offer the VW In The Car …

Letters to the editor

The Mayo Foundation for Medical Education and Research has chosen RMI
Direct Marketing Inc. to manage two files of active subscribers and a
book buyers list.

American List Counsel Inc. has launched a West Coast list services group in the San Francisco Bay area for targeting nonprofit organizations. Previously ALC handled nonprofit accounts exclusively from its Princeton, NJ offices.