Search Results for: research

ODDS ON PROMOTIONS: Reno, NV, has hired Linda Thomson to the new position of head of the company’s expanding college and professional sports promotions division. The appointment took effect Jan. 1. RESEARCH AND MARKETS: Dublin, has added event marketing …

Crain Communications Inc. has chosen Statlistics to manage
TelevisionWeek magazine’s subscriber list. Some 22,000 postal records
are available. Seventy-five percent of those on the file are men. Direct
mail is the source. ALC Data Management previously handled this file.

Carlson Hotels Worldwide this month launches an umbrella loyalty program for its four hotel brands, including Radisson Hotels & Resorts. Carlson’s Goldpoints Plus starts with millions of members The new program, Goldpoints Plus, replaces current …

Automatic rebates increase shopper spending an average of 25%, according to research from coalition loyalty marketer Vesdia Corp. Vesdia’s four national programs give rebates to members when they buy participating brands or use a program credit card. …

Chalk it up to the improving job market, but only half of advertising and marketing executives are concerned with employee retention, according to a survey conducted last month by The Creative Group. The survey asked advertising and marketing executives …

ABC Television braved sub-zero temperatures to host its Winter Preview Party at the Mall of America last weekend. The two-day event promoted primetime and daytime programming including Super Nanny, Blind Justice and General Hospital. Mall-goers played …

Research has shown that the most stressful part of an ocean cruise for most landlubbers isn

Office Depot will sponsor Roush Racing’s No. 99 Office Depot Ford Taurus driven by Carl Edwards in the 2005 NASCAR NEXTEL Cup race season. The sponsorship comes on the heels of Office Depot’s new multi-year agreement with NASCAR to become the sport’s …

DENTYNE ICE: gets a new flavor this month, Vanilla Chill. Twelve-piece packs of the gum will sell for 99 cents; triple-packs (36 pieces) will sell for $1.99. Marketing support includes sampling and ads targeting young trendsetters. Cadbury Adams USA, …

(Catalog Age) L.L. Bean has spun off a women’s workout wear title.