Search Results for: research

NASCAR races are a marketer’s dream. Forget about rivalries like Ohio State vs. Michigan, or the Celtics vs. the Lakers. In NASCAR, you’ve got Tide trying

PROCTER & GAMBLE WANTED to improve its retail marketing to Hispanics. It ended up bringing women to tears. P&G started with a cause breast cancer and

NEW LISTS Hemmings Classic Car American City Business Journals Inc. has released the subscriber list for Hemmings Classic Car magazine. There are 40,626

It’s only happened to me two or three times that I know of. I called a toll-free number, usually for some sort of customer service, and found myself speaking

Australian software company Integrated Research Pty. Ltd. created more than 1,500 leads for its new product line thanks to an electronic marketing campaign

The Hirsch Organization has named MetaResponse Group manager of the
Hirsch Investors Master File. This file is comprised of subscribers to
Almanac Investor Newsletter and buyers of the Stock Traders Almanac, as
well as subscribers to stock research and analysis services offered by
Hirsch.

The advertising and promotion industry is facing more legal challenges than ever before. At the same time, ads are becoming more controversial — and advocacy groups and consumers alike are quick to speak up about perceived indiscretions.

Mailing lists available for rent

The advertising and promotion industry is facing more legal challenges in more places than ever before in a time when advertising has become ever more controversial and advocacy groups and consumers alike are quick to speak up about perceived …

Attacks on advertising are growing. Two hot buttons are the epidemic of obesity and direct-to-consumer advertising of prescription drugs. Nearly two thirds of adults are either obese or overweight and the rate of overweight children ages six to 13 has …