Search Results for: research

  • FSI-distributed Coupons up 7.7%; CPGs Lead the Way

    Procter & Gamble, General Mills and Unilever were the top FSI coupon advertisers last year, as Americans continued their love affair with clipping coupons. In 2004, 251 billion coupons were distributed within newspaper FSIs, a 7.7% increase over 2003. …

  • Listline e-Newsletter

    ALC Data Management has been chosen to represent a universe of 69,683
    records on behalf of People for the American Way. The file includes
    members and donors.

  • Live from DMA Catalog Day: Appleseeds Talks to Kate

    A research study of 800 women over age 50 last year helped clothing cataloger Appleseeds create a profile of their customer base, a baby boomer woman they’re calling “Kate.”

  • BLINK

    At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of “The Tipping Point” (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

  • Kraft Names VP-Nutrition

    Kraft Foods took another step last week to extend its health & wellness marketing, appointing its first-ever VP-nutrition. Richard Black takes the new post Feb. 28. He will set and run company-wide nutrition programs and will oversee all nutrition …

  • Listline e-newsletter

    Publishers Clearing House tapped 21st Century Marketing Inc. to manage
    PHC.com’s master file and 11 separate list segments. The main file
    contains more than 2.6 million records from the last 12 months.

  • Promotion Plays Increasing Role in Super Bowl

    Through star power, humor and even an offer to win a trip to outer space, marketers showcased their wares in full force during Sunday’s Super Bowl extravaganza. Brands that each paid the $2.4 million for a 30-second spot on FOX took fewer risks with …

  • Gay-Specific Marketing May Influence Brand Loyalty: Survey

    (Direct Newsline)—Almost two-thirds (64%) of gay, lesbian and bisexual (GLB) adults say they are likely to consider purchasing household products and services from companies that market directly to gays and lesbians over competing brands that do not, …

  • Baby Boomers Respond Best to Retail Traffic Builder Mail

    A new study of the impact of direct mail on retail sales, conducted by the Baltimore market research firm Vertis, indicates that 24% of all adults who read a direct mail piece sent by a retailer actually visit the store within 90 days.

  • Listline e-Newsletter

    Direct Media Inc. has been retained to manage four lists owned by the
    auto parts and accessories cataloger Mid America Motorworks. The largest
    file is the Mid America Motorworks Corvette Catalog Buyers file with
    143,441 records.