Search Results for: research

Klaus Maier Joachim Schmidt, the head of sales and marketing for the Mercedes Car Group, will be assigned to another senior executive position within the company effective April 1. The decision to move Schmidt, reported yesterday in PROMO Xtra, was …

Packaged goods companies shifted money from trade promotion to advertising in 2004 in the second year of trade-spending declines. CPGs spent 48% of their total marketing budgets on trade promotion, down from 49% in 2002 and 51% in 2001, reports …

DaimlerChrysler AG will replace its top executive for sales and marketing at its Mercedes Car Group division, according The Wall Street Journal. Joachim Schmidt will be removed from his post “within a matter of days,” the report said. Calls to …

Incentive travel planners, take note: Here are the top 10 most-requested spa locations on SpaFinder.com. Consumers use the site to book spa trips; these are their favorites (in order of popularity, based on bookings): Canyon Ranch, Lenox, MA Canyon …

As the economy continues to build muscle and the job market eases, employee performance recognition incentive programs will be ever more valuable to companies looking to hang on to top performers and improve the bottom line. The industry has plenty to …

Analysts say everyone’s contact list decays by about 30% a year due to the obstacles that separate people. Big events like divorce, death, relocation

In raising money for a team of 3,000 scientists working to improve treatments for cancer patients, marketers at Cancer Research UK have what one might

3/1 The SEARCH ENGINE MARKETING PROFESSIONAL ORGANIZATION (Sempro), Palo Alto, CA, elected a board of directors comprised of eight new members and re-elected

ALC Data Management now oversees a list of 81,006 members and donors who
support KCET Public Television in Southern California. The average
donation is $40.

ALC Data Management now manages a list portfolio for Lodestone Solutions, a medical database developer. This includes a master file with 877,000 records that identifies 350 categories of physicians, chiropractors, dentists, physician assistants, nurse practitioners, nurses and physical therapists.