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Phishing, hacking, spamming, hijacking—the vocabulary of cyber fraud is expanding by the minute. For customers slammed with online scams of every hue and stripe, the outcome is a loss of trust in Internet commerce, says a thought-provoking new report from Forrester Research Inc. And the distrust affects even people who have shopped on the Internet for years:

“In the universe, there are things that are known, and there are things that are unknown, and in between, there are doors,” wrote William Blake. Those doors, according to a new white paper from database services provider Merkle, are key to “quantitative marketing.”

Giving customers the right cues will help move them towards better shopping behaviors, according to Duncan Simester, a professor from the Massachusetts Institute of Technology Sloan School of Management.

(Direct Newsline)—General Motors Corp. is using the Web to build relationships with car buyers and increase consumer conversation about its vehicles. At the MIT Sloan CMO Summit in Cambridge, MA, last Wednesday, Jack Bowen, general director of CRM for …

The Direct Marketing Association has urged Congress to allocate additional federal funds to support expanded anti-spam initiatives and enforcement of the federal CAN-SPAM Act to protect legitimate e-mail communications. “The CAN-SPAM Act is working, but …

A listing of mailing list availabilities

Media keeps migrating to smaller and smaller screens as marketers step up their Internet and mobile-phone promotions.

Sixty-one percent of marketers have earmarked up to 10% of their 2005 marketing budgets for interactive programs (including Internet and text messaging), per PROMO’s January survey of marketing execs. Most marketers (55%) spent less than 5% of their 2004 marketing budgets on interactive efforts.

ALC Data Management has assumed management of the League of Women
Voters’ list of 56,579 donors from the last 24 months. The average
direct mail-generated contribution is $25.

U.S. households received roughly 68 credit card offers each in 2004, setting an overall record of 5.23 billion offers, according to the Mail Monitor direct mail tracking service Synovate, the market research arm of Aegis Group.

The Direct Marketing Association has urged Congress to allocate additional federal funds to support expanded anti-spam initiatives and enforcement of the federal CAN-SPAM Act to protect legitimate e-mail communications.