Search Results for: research

About 27% of cell-phone toting American adults, or 34 million people, used the text message feature between Jan. 13 and Feb. 9, according to a nationwide phone survey of 1,460 cell phone users by Washington-based Pew Internet & American Life Project. …

Largely fueled by the popularity of reality shows, product placement in TV jumped by 30.5% to $3.46 billion in 2004, and that number is only expected to surge in coming years. According to Product Placement Spending in Media 2005, paid product placement …

Not too thrilled with your job and your employer? You’re not the only one. A new study has found that only 50% of American workers are satisfied with their jobs, down from 60% 10 years ago. A slim few, 14% said they were “very satisfied” with their …

The Coca-Cola Co. has made changes to its senior management team and operating structure. A new corporate function will integrate marketing, innovation and strategic growth. Mary E. Minnick, the president and COO of the company’s Asia division, has been …

The Forum for People Performance Management and Measurement has announced its executive committee. The members are: Doug Press, president of the board of trustees. Press is president of The Incentive Group, a White Plains, NY-based performance …

Tips on providing valuable content in e-mail newsletters

The Direct Marketing Association will present a panel on navigating e-mail deliverability in the authentication age this Thursday, March 31, at the DMA’s headquarters in New York.

American Express Targets Small Biz Market A recent American Express campaign encouraging small businesses to join its discount program consists of a plastic box resembling a CD mailer. For no cost, businesses can join Open: The Small Business Network …

Elvis Costello once sang, “Radio is our sound salvation.” Now it turns out his ironic tone may have hit just the right note: The question today is, Who will save radio?

How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, “Why can’t my company get coverage like that?” The answer is often simple: The company used some form of public relations.