Search Results for: research

Icrossing, the search engine marketing agency, is launching its ReSearch Center and Reverse Direct Marketer newsletter to track industry developments.

ALC Data Management has been named manager of the Student Conservation
Association’s list of 14,542 donors. These individuals are concerned
about the environment and have contributed an average of $30 in response
to direct mail.

DirecTV, Inc. plans to launch an advertising development partner program in September, which will give clients an interactive ad and research vehicle that spans across multiple DirecTV product platforms. The Chrysler Group is the first to sign a …

Consumers are more likely to consider and choose a brand when exposed to in-cinema advertising, a recent Impact Study found. TNS, an independent research company, surveyed about 2,000 consumers 16 to 49 in November 2004 in response to the ad community’s …

According to several British media reports Internet shopping has become more popular than traditional mail order for consumers in the United Kingdom. Roughly one-third of Britons now shop online, compared to one-quarter who shop by mail.

(Direct Newsline)—Two-thirds of direct marketing companies will be adding employees in the coming three months, down from 70% last quarter, according to a survey from Bernhart Associates Executive Search. Ten percent said they still have a hiring freeze …

The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will …

Banks could promote the security of their online offerings as means of differentiating themselves from competitors and winning customers, according to Jupitermedia.

Tips on designing HTML and text e-mail newsletters

Miller Brewing Co. has named Tom Long, a long-time veteran of Coca-Cola, as its executive VP and chief marketing officer. The position takes effect July 1. Long replaces Bob Mikulay, who is retiring after 30 years with Miller and its former corporate …