Search Results for: research

Casual Male Delivers Colors of Spring Casual Male, the multi-channel retailer and marketer of specialty big and tall men’s apparel, recently mailed a Spring 2005 edition of its catalog that featured a “Preferred Guest Card” on the cover. The card, …

MKTG Services has landed an account to manage five lists for the Musical
Heritage Society. The Sound Music Buyers from Musical Heritage Society
file with more than 1.1 million records is the largest.

As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,

Doritos sales spiked in 2000, thanks to a prominent role in the premiere season of Survivor. NBC’s The Apprentice showcases a brand in nearly every episode.

The late Roy Rogers billed himself a King of the cowboys. Nobody ever asked, When was the coronation ceremony? Who appointed you monarch? Does that mean

PriMetrica Inc., an Asian market research company, has acquired Singapore-based direct marketing firm MMS Consultancy Ltd.

Statlistics has been appointed to manage postal and e-mail lists for the
publisher and conference producer Euromoney PLC. The Euromoney PLC
Executive Global Master File contains 519,190 postal records.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies. But she doesn’t hold out much hope that that confusion can be totally dispelled by industry efforts at user education on the issue.

Internet economy guru Esther Dyson believes that much of the current flap over programs that advertisers use to track web behavior stems from the public’s confusion about the distinction between spyware and adware and the role of cookies.

Ford Motor Co. is targeting the Latino market in Texas with a special-edition pickup truck. The automaker has tapped Latino singer and actor Pablo Montero to appear with the bright red F-150 Lobo in Spanish-language TV ads that broke this week. The …