Search Results for: research

  • MLB Properties Reaches Out To Cartoon Network

    Major League Baseball Properties and the Major League Baseball Players Association are set to kick off a second-year program with Cartoon Network designed to promote baseball and baseball-card collecting to kids. The program features characters from the …

  • Listline e-Newsletter 05/10/05

    The Packer Plus magazine list recently returned to the market under new
    management at Mal Dunn Associates Inc. This is a list of 17,600
    subscribers who are fans of the Green Bay Packers football team.

  • Letters to the Editor

    : Loved your color column — as I do most of what you write.

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  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Art & Artifact Mails Home Book In a departure from its product mix of unique gifts, collectibles and apparel, a recent catalog from Art & Artifact focuses on the company’s line of home decor merchandise. The Home Book 2005 features a new tagline, …

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  • Tempt Them With a Taste

    In the early 1990’s, scientists at the University of California at Berkeley conducted an experiment on endurance involving Norwegian field rats. The rats were placed in a tub of water, where they were forced to swim till exhaustion and finally drowning.

  • Direct Mail Still Sparks Auto Sales

    Direct mail is still sparking sales of new automobiles. A study, conducted for Baltimore-based marketer Vertis, showed that 43% of adults who plan to purchase a new vehicle responded to direct mail by visiting a dealer in person. “Direct mail has proven …

  • SEM Spending to Reach $1.6 Billion by 2010: Forrester

    Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, according to a report from Forrester Research.

  • Claritas Expands Segmentation System

    San Diego-based Claritas Inc. has redesigned and updated a market segmentation system used in the financial services industry for targeting prospects and customers. The latest version allows marketers to integrate their own research data with financial information from Claritas’ product.

  • Wal-Mart Names Fleming CMO

    Wal-Mart Stores has tapped John Fleming, the president-CEO of WalMart.com, to replace chief marketing officer Bob Connolly. Fleming began as executive VP-CMO on May 2, keeping responsibility for WalMart.com. He will also oversee all marketing …

  • Jack in the Box CEO To Retire

    Jack in the Box CEO and chairman of the board Robert J. Nugent will retire after 26 years with the company in October. Linda A. Lang, the company’s president and chief operating officer will replace Nugent in both positions. Nugent, 63, has served as …