Search Results for: research

Food giant Mars, Inc. last week formed a new business unit to develop and market nutritional foods to complement its chocolate and snacks portfolio. The division, Mars Nutrition for Health & Well-Being, has launched its first product online: CocoaVia, a …

Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …

Douglas Freeland first heard about Hot Import Nights from a regional colleague at McDonald’s. The first time I went to one, I was amazed at the crowd:

The low-voltage economic rebound of the past two years has barely registered in most marketing departments. In particular, high ranking execs have seen

As the battle for next season’s ad dollars winds down, the winners and losers have emerged. In the winners’ corner: ABC, CBS and several cable networks,

New research on shoppers’ travel patterns and their shopping occasions could change the way packaged goods brands plan retail promotions. Research firm

If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical

Go figure. Print catalog sales remain the highest priority for most catalog companies. But just a minority intend to invest in increased mailing frequency,

NEW LISTS Performance Plus The 16 enhanced Performance Plus lists identify consumers who recently received a new bank or retail credit card and made their

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure