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Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday.

Insert media is an important part of the growing multichannel world of direct marketing and deserves to be taken seriously.

VentureDirect Worldwide has assumed management of several Christian
donor and buyer lists. Among them is the Christian Relief donors file,
which identifies 350,000 who made contributions of about $21 this year.

Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.

Simmons Market Research Bureau has incorporated Experian Marketing Services’ TrueTouch predictive behavioral software in the Simmons Spring National Consumer Study.

ESPN’s consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.

Nielsen// NetRatings, which has built its reputation in Internet audience measurement via consumer panel data, announced Friday that it will introduce a solution that combines that panel data with measurements taken at the Web site using cookies deposited on visitors’ browsers.

Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

(Direct Newsline)— response advertising expenditures totaled $2.96 billion during the first half of 2005, up 19.9% from $2.5 billion last year, according to market research firm TNS Media Intelligence. Spending on Internet advertising totaled $3.96 …

Momentum, New York City, hired Patrick Heffernan to run its Detroit office as executive VP-managing director. Heffernan joins Momentum from its sister company McCann Erickson advertising, where he was recently executive VP-Buick brand director. …