Search Results for: research

There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?

It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

Domino’s Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. …

New car shoppers using the Internet to research their purchases value product-related information over price data. That

Which is the absolute worst promotion in U.S. history? I love the business so much, I’d really prefer not to make that call. Luckily for me, when it comes

On Monday mornings last fall, the most talked about sports radio topic had nothing to do with Pittsburgh Steelers quarterback’s Ben Rothelsberger’s composure,

On Sept. 8, PROMO Editor Kathleen M. Joyce sat down with executives of Arnold Worldwide, along with three of the agency’s key clients, to discuss how

As mundane as it may seem, genius most often begin by asking questions lots of them. To paraphrase Thomas Edison, marketing genius is 99% inquisition

Marketing regulation is focused on consumption whether food marketers continue with self-regulation or legislators impose new restrictions. But that’s

Columbus, OH-based Big Lots, America’s tapped Steven Fishman as the company’s chairman, chief executive officer and president. Elizabeth Bohannon appointed