Search Results for: research

NEW LISTS Ampli-Ear This is a list of 155,956 Ampli-Ear hearing aid buyers. Three-quarters were age 60 or older and their average order was $25. Direct

A LITTLE TOLERANCE FOR THE younger generation, please: That brat walking just ahead of you staring obsessively at her cell phone may be accessing your

A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating

Shopping and classified-listing Web sites got 14.9% of their traffic from Google during one week in August, according to metrics just published by online measurement firm Hitwise. Yahoo! Search and MSN Search came a fairly distant second and third, driving 4.7% and 2.3% of all visits to sites in those categories for the same week.

Online games aren’t just for hardcore gamers and casual players. The gaming community has expanded to include six distinct groups of players, giving marketers a new challenge to reach the growing audience, a recent survey found.

It’s 1983. I’m cheap, so I’m buying my daughter clothes at Sears. She turns to me. Daddy, it’s OK that you’re so cheap, but can we at least get a Gap

Forty-two percent of U.K. companies outsource their entire direct marketing campaign management process, with the exception of creative concept and design, up from 39% two years ago, according to market research firm CDMS.

When it comes to pitching “return to school” merchandise, marketers have overlooked an elementary lesson: Know Your Market.

There were 10.3 million VoIP subscribers around the world at the beginning of 2005, and 18.7 million by the year’s end. This marks 83% growth for the year, according to Point-Topic, a UK-based company specializing in broadband…

Financial services aimed at small businesses have become fashionable, but are they genuine? “In our research, we found few firms that actually had fully functional small business brokerage platforms, versus those that were designed for individuals and simply re-labeled as small business,” said Michael Ellison, executive vice president at Corporate Insight and author of the Broker Monitor report.