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CBS: will promote its fall TV lineup through…MATTEL: has launched a new licensing partnership with…THE BRAVO GROUP: Miami, and WPP Group’s media shop Mediadge:cia, New York, have…EPRIZE: an interactive promotion agency based in Pleasant Ridge, MI, has…

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.

MCDONALD’S CORP.: is partnering with the Scripps Research Institute to

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

If you are someone who is already uncomfortable with Google’s ability to stockpile loads of your browsing information, then the recent murmurs of Google developing an eavesdropping technology will certainly not sit well with…

Arby’s restaurant group has named Cheryl Barre as the new CMO for Arby’s and president of Arby’s Franchise Association. She will replace Debbie Pike, who announced plans to retire this year.

CMP Business Media tapped MeritDirect to manage TechNet magazine’s file.
A total of 68,036 subscribers’ names and 4,879 e-mail addresses are
listed.

Local online ads will continue to show strong growth next year, increasing by 31.6% to $7.7 billion in 2007, according to a new report by local ad research firm Borrell Associates.