Search Results for: research

Paragon Gifts Inc. has appointed Direct Media Inc. as list manager. The
Paragon list portfolio consists of a master file with 689,998
last-12-month names.

Yahoo! has launched a test program delivering pay-per-click ads on searches done over the Yahoo! Mobile Web service in the U.S. and the U.K.

More than 38% of online retailers say they’ll start their holiday marketing earlier this year, to accommodate early-bird demand from shoppers, according to a study of the online holiday shopping mood from BizRate Research.

Consumers are more accepting of ads on their cell phone—if they are relevant, a new report from mobile marketing company Enpocket finds.

Energizer brings its bunny-inspired energy to Susan G. Komen Race for the Cure events this month with a twist on its long-running tagline “Keeps Going and Going and Going.”

Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.

According to a recent report released by IT security firm Sophos, September was both good and bad for the battle against spam. The upside was the fact that the overall ratio of infected e-mail was at an all-time low of 0.33%, or just…

Conventional wisdom —a very fallible and flexible thing these days— maintains that culture comes out of places like Los Angeles and New York City. Since the tech boom of the 90s, those epicenters of influence have shifted to include the…

Pay per call reminds me in many ways of online video. It’s an area that shows tremendous growth and promise, but at the same time is so broad and has so many applications that wrapping one’s mind around it is difficult. There isn’t…

Onvia Software was facing a challenge in its search marketing: It was working too well. Faced with a requirement to cut acuisition costs, onvia also faced the problem of deciding which campaigns produced the hottest leads, then losing the underperformers.