Search Results for: research

Eager to avoid the cost of “middleman” sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel’s Web booking program first.

After 71 years as a staple in the New York market, the Incentive Show is closing its doors. The closure is being attributed to a gradual decline in the quantity and quality of attendees, which over the years eroded exhibitor enthusiasm for the show. The costs to operate the event also played a role in the demise of a show that brought major brands like Blockbuster, Harry & David, Coach and Bath & Body Works to work the floors at Jacob Javits Center, handing out everything from two-ounce bottles of cucumber melon body lotion to Moose Munch chocolate bars.

The Federation of European Direct Marketing Association is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of DM on the group’s 25 member DM associations.

The Direct Marketing Association’s board of directors has a new slate of officers, as well as several new members.

Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

Gene M. Ferruzza has joined direct marketing services firm MBS as vice president of analytical solutions.

Testing is critical to success in direct mail. And of course, the same theory applies online. The Web is extremely conducive to testing from both cost

Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment

I went to Lollapalooza this summer, and I fit right in. The ticket came from a friend, and I declined at first, a little put off by the image of my gray