Search Results for: research

It doesn’t matter that Citigroup acquired Travelers and the red umbrella along with it. The case will always be perceived as a stolen identity.

Quality, not price, has become a more important factor to consumers’ brand loyalty.

North American marketers will spend nearly $15 billion on sponsorship rights fees this year, according to projections from sponsorship consultancy IEG, Inc.

Shopping search engine TheFind.com announced that its “Color for a Cause” fund-raising promotion raised $10,000 for the Doctors Without Borders medical aid organization.

Hormel Foods wants consumers to know who’s serving the salsa.

Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.

Today we meet Tracy Olley, who does list brokerage for nonprofit organizations and companies in Canada and the U.S. She telecommutes from her home office in British Columbia for New Jersey-based Information Refinery Inc.

7-Eleven is playing sports hard this year as part of its local marketing strategy.

You’ve got about eight months to get your holiday 2007 search campaign in shape. Are you psyched?

If not, no one could blame you. But it’s probably a good idea to examine some of the stats from the season just ended in order to optimize your online marketing performance next December.

If you or a loved one are addicted to the classified-ad section of your local paper, you know the syndrome. Users spend a lot of time in research mode, checking listings simply to figure out what constitutes a good deal on that Mazda Miata or two-bedroom rental of their dreams. Online classified-ad aggregator Oodle has realized this and has introduced the Oodle Index, a comprehensive real-time, locally-based price gauge for some of the most popular categories of ads it offers.