Search Results for: research

For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service.

Little more than a month after the holidays, many consumers probably still have psychic scars from the jammed malls and parking lots. Those memories may

One thing we’ve never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available.

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer Research Group revealed that more than 80 million U.S. consumers a year make offline purchases after researching online; most bought more than what they researched once they got into the store. But most marketers still need a hard number to work with to factor offline demand into campaign metrics.

Sixty two of 63 commercial e-mail efforts scored failing grades in a recent report by Forrester Research.

In a review of approximately 10 e-mail programs in each of six industries

Statlistics has been selected to manage 509,591 e-mail addresses for
Forbes.com LLC. The Forbes.com Business Executives file targets business
professionals and corporate level executives.

Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.

Elise Neel has been appointed director of online measurement for the West Coast at the marketing research firm InsightExpress. Neel previously worked for Cars.com.

If you are thinking of entering yourself for an award anytime soon, it’s very, very possible to win. Even despite the hordes of competition, and tired judges, and if you are not the best marketer on the planet.

Wal-Mart’s CMO John Fleming has a new job.

He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments.