Search Results for: research

If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers.

Epsilon has appointed two vice presidents of client solutions. Ron Shevlin, Epsilon’s vice president of strategic consulting, will take one of the spots. The other will be filled by Jared Blank, who joins the Dallas-based company from Jupiter Research, where he was an industry analyst. Both will report to Michael Della Penna, Epsilon’s CMO.

Pontiac is hosting a broad range of car enthusiasts with a new social-networking site.

Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization.

Customers experience your brand in numerous ways: products, packaging, price, marketing, sales personnel. Each of these contacts or touchpoints molds the customer’s impression of the brand.

Applebee’s has named former Blockbuster marketing executive George Williams as the company’s new chief marketing officer. The post took effect Feb. 9.

For the seventh year in a row, identity theft tops the list of consumer complaints, the Federal Trade Commission said this week.

List Services Corp. has been appointed to manage a portfolio of lists
for Taylor Gifts Inc. The appointment covers nine lists including an
enhanced file, Hispanic and Spanish-speaking buyers and As Seen on TV
Product Buyers.

Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association’s Circulation Day in New York Wednesday.

Consumers, and younger people in particular, are increasing their interest and participation in mobile marketing campaigns, according to the Mobile Marketing Association (MMA).