Search Results for: research

Global product placement is growing, but at a slower rate than in the past, a new report released yesterday found.

DMA International ECHO 2007 Competition Adds Search Marketing Award and Expanded Advertising Media
Call For Entries Is Open – Deadline for Submission is April 24

New York, NY, March 13, 2007 – The secrets behind the ultimate marketing mix for today’s multichannel merchants will be abundant at several forums presented at the upcoming Annual Conference for…

After a false start or two, chocolateofthemonth.com is preparing to get serious about marketing itself, starting with a new promotion with a local radio station, says Charles Wycoff, CEO of the Ellicott City, MD firm.

Microsoft Corp. and CompUSA have unveiled a referral program for small business customers. The new program directs small business sales referrals from CompUSA stores to Microsoft’s small business specialist community.

According to marketing research firm eMarketer, advertisers will spend about 13% of their online ad budget on contextual ads in 2007 and almost 43% on paid search ads. But the Online Publishers Association found that the Web audience in January 2007 spent only 4.7% of its online time conducting searches, and about 45% of its time looking at content. Why the disconnect, and what does it have to do with the content-targeting ad platform from Quigo Technologies?

Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard.

Justin Bruton has been named director of marketing content at Merkle. Prior to joining the agency Burton was senior advisor at Forrester Research.

Home Depot has terminated its agency agreement with the SendTec Inc., which had provided interactive media services.

Retail industry professionals are named on this database of 30,192
buyers who made purchases from Global Equipment Co. catalogs. Customers
include company presidents, owners and merchandise and procurement
managers.