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Besides a few stellar exceptions, online merchants are seeing very few conversions. According to two studies, conversions for retail e-commerce sites mostly fall in between 2% to 3%.

Full-service marketing communications agency Hunt Adkins, Minneapolis, appointed Adina Dahlin as chief interactive officer, a new, agency-wide position. She will lead the newly formed division, Interactive HA.

Omnicom Group is now officially in the word-of-mouth business.

Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum.

Today we meet Beth Wolven, lead broker at Direct Communications Corp., a Rutland, VT-based list brokerage and management firm.

New research from Ipsos Insight suggests that streaming video, epitomized by the YouTube phenomenon, is not only here to stay, but is becoming a common way for all age groups to view content.

According to recent findings released by marketing research firm Millard Brown, advertisements made for television carry over very well, if not better in some respects, online.

In 2007, the online audience in the U.S. will be made up of 97 million females and 91 million males. This female-dominated ratio does not hold, however, for the total online video audience.

CARLSON MARKETING: cut a deal with mobile-phone marketer Enpocket to add mobile executions to Carlson’s loyalty marketing and employee recognition programs.

The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.