Search Results for: research

A new survey by Web optimization firm Coremetrics finds that growing numbers of marketing professionals are looking favorably on social media marketing as a way to give their brands a competitive edge.

It’s a myth that cats have 9Lives; they might have a tenth. The venerable cat food with the clever name was on its last legs. It needed a new lease on

MeritDirect will assume list management for Training Network on Nov. 1.

Only two-thirds of Americans know what a cranberry bog is, according to Ocean Spray research. Equally few know how cranberries are harvested. And heaven knows how many think the berries grow naturally in that ridged, tin-can shape.

Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc.

Highly active members of online social networks are much more likely than average to surf retail sites selling music, jewelry or other luxury goods, consumer electronics and apparel, according to recent statistics produced by comScore Media Metrix.

InfoCom Group Inc. offers this master file identifying 67,573 public
relations and media executives. It consists of paid subscribers to the
Bulldog Reporter and other free e-mail newsletters, in addition to
names from InfoCom’s media contact database.

Nintendo of America has named former Yahoo Chief Marketing Officer Cammie Dunaway as executive vice president of sales and marketing. The post takes effect Nov. 5.

Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.

Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study.