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An activist group is pushing for the resignation of a top Consumer Product Safety Commission official for failing to take a stronger stance on toy safety and has created a YouTube video to get its message across

Direct marketers are spending a little more this year. They’re focusing a little more on existing customers, traditionally a very profitable segment.

Scottrade, an online investment firm, has hired Craig Hogan to serve as director of customer intelligence, customer relationship management and reporting.

Although viral marketing was considered very hot a few weeks ago, Jupiter Research just reported that marketers are doing it so badly that only 15% of them have successfully gotten any consumers to promote their messages in the past year.

You seem to miss the Facebook point completely. If you are a “trend setter,” of course others will wish to emulate you.

ALC Data Management recently assumed management of the Friends of New
York Public Library list. It names 27,685 patrons who subscribe to the
library’s newsletter or support the library in other ways. Direct mail
is the source.

The number of people visiting various Web sites posting Black Friday ad circulars and specials in advance of their release is rising, a recent report found.

Mobile measurement firm M:Metrics has launched a new service to track the growing number of ad campaigns running on mobile networks.

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.

ALC Data Management has been appointed list manager by Highlights for
Children Inc. Highlights for Children magazine offers 871,000 names,
including nearly 300,000 children’s magazine subscribers from the last
six months.