Search Results for: research

Campaigner’s software-as-a-service products enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way – …

Specialists Marketing Services Inc. has been appointed to oversee the
Dell Magazines and Penny Press files. The combined master file has
414,234 subscribers and book buyers from the last 12 months.

Half of all consumers surveyed have made a purchase as a result of an e-mail solicitation, according to a new study. And 16% did so from messages found in their spam folders.

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.

McDonald’s Vice President of Marketing Neil Golden will have his work cut out for him next April when he takes over as the company’s new chief marketing officer, experts say.

Blame it on the mortgage crisis or on high fuel costs. But consumers are expected to limit their holiday gift-giving this year, and that’s going to hurt

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer