Search Results for: research

  • Party Hearty

    Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

  • News Briefs

    Amazon.com, Inc.: The 2007 holiday season finished as the online merchant’s best ever, with its busiest day being Dec. 10 when more than 5.4 million items were ordered.

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  • Agencies

    Slap Shot

    The National Hockey League is running a power play of new promotional and media moves to stir fan interest in the competitive U.S. pro sports marketplace.

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  • Agencies

    Cyber Stumping

    In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

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  • Still Kicking

    Those 65 and older feel that marketers talk down to them and don’t understand their needs. Baby boomers those born between 1946 and 1964 do not want to

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    Tuning In

    Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

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  • Agencies

    Paying Off

    Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

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    Start Talking

    What should business marketers do when confronted with a voice-mail greeting?

    After a bit of investigation, I didn’t find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one’s researching it, setting up tests, or figuring out best practices.

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    Calling All Web Analysts

    Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research

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  • Drive Media Campaign Performance with Data and Analytics

    Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at , as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns.