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Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year.

Worldwide revenues from mobile entertainment are expected to reach $64.8 billion by 2012, an impressive increase from 2007€™s $20.7 billion figure.

Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past — reflecting a maturing channel — non-travel online sales should hit $335 billion by 2012.

Spending on experiential marketing is getting a boost this year, according to a new survey by Jack Morton Worldwide.

One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo.

The Nonprofit Federation of the Direct Marketing Association has given Kelly B. Browning, executive vice president of the American Institute for Cancer Research and chief financial officer of the World Cancer Research Fund its Max L. Hart Nonprofit Achievement Award.

GoDaddy.com is likely to get a bonus bang out of its Super Bowl bucks, with plans to air an ad about one that didn’t make the cut for the Big Game.

John Nardone will join online predictive marketing firm as its new CEO on Feb. 1.

Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.

Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index.