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Wendy’s International, Inc. had named Paul Kershisnik as interim chief marketing officer, effective immediately.

The undeniable fact that consumers have greater control over the brand messages they see and let engage them is changing the world of media and brands. Click here to see how this trend affected the latest Brand Keys Customer Loyalty Engagement Index.

Lynn Brindell has been named executive vice president of strategic marketing for The Weather Channel. Brindell had been senior vice president of marketing for TWC since 2006

When it comes to buying products and providing credit-card data over the Internet, the kids are all right, but Nana and Grampy just feel a little weird.

GUINNESS: campaigns for National St. Pat’s Holiday with a Web site where U.S. supporters can sign on to

The Deloitte Research index of consumer spending dipped to a new low this month, indicating the possibility of a dramatic drop in consumer spending, the company reported Thursday.