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Brands that came early to the social media channel tend to mine it for insights into what their consumers are saying and thinking. Latecomers tend to view social media—including anything from blogs and discussion boards to MySpace pages and video aggregator sites—as one more way to get their marketing message out, according to a new survey.

GameStop TV, the customized in-store TV network for GameStop, helped increase retail sales of advertised products by 19% to 36% in locations where it was shown, according to a recent study.

In the face of what appears to a looming economic recession, business-to-business marketers should beef up their measurement technology so they’re ready when the chief financial officer comes calling, said a report released earlier this week by Forrester Research.

Best Buy has appointed Barry Judge to chief marketing officer, effective March 2.

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.

Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm. That’s up from just over $600 billion last year.

Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm.

Forget the Beijing Olympics. The top event destination among sports enthusiasts is this year’s Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.

United Publications Inc. offers a controlled circulation file for
Security Director News. This title reaches 21,817 subscribers
responsible for security in industrial, financial, educational and
government facilities.

Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance.