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News item: A new research system measures consumers’ reactions to advertising. Test subjects wear a baseball cap containing microsensors that track changes

Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning.

POPAI, the Global Association for Marketing at-Retail, said that it has finalized contract negotiations with Sheridan Consulting for a new shopper engagement study in the U.S. and U.K.

When it comes to shopping, coupons are a household staple. In fact, 86% of people have used coupons and/or discount codes while shopping.

U.S. consumer direct wine sales reached $2.8 Billion in 2007, a drop of 2% from the year before, according to market research firm, VinterActive LLC.

In a move calculated to build baseball card sales and spark additional opening day buzz, Major League Baseball has dubbed Saturday “National Baseball Card Day” with giveaways to celebrate the occasion.

In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…

How To Reduce Affiliate Fraud – Delay Payments Two To Four Months

Spending on alternative media is expected to see double-digit growth this year, despite a slowing economy, according to a new research by custom media research firm PQ Media.

Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario.