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Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month

Consumers are more likely to buy gift cards that come with free packaging to enhance the gift experience, a recent survey found.

We are now in an era where the marketplace is so cluttered that it is more difficult than ever for any one firm to stand out from the competition or even

My first trip in years to Sea World in Orlando, FL, was an eye-opener. It was great fun and very educational, but you can’t miss the Budweiser Clydesdales

The Motion Picture Association of America reported last month that the average cost of producing and marketing a movie in 2007 by the major Hollywood

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re

It happened again last month: Another JupiterResearch e-mail buyer’s guide, another round of press releases from all the service providers congratulating

Television and movie writers are now back to work. But will the audiences be back too? A poll taken by online lead generator Prospectiv during the strike

ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper.

You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology