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The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.

The Nielsen Co. has agreed to acquire IAG Research, Inc. for $225 million.

Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.

The National Association of Realtors has appointed Response Media to
manage a list of 1.2 million subscribers to Realtor magazine.

Nickelodeon plans to develop a raft of virtual worlds this year for entertainment and online properties it already owns

In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia.

Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency

MarketTools Inc., an online market research firm, has bought CustomerSat, a provider of enterprise feedback management, for an undisclosed sum.

CHEVRON: is partnering with the Tiger Woods Foundation to develop programs in support of the foundation.

It should come as no surprise that the majority of Wikipedia’s traffic comes from Google, followed far behind by Yahoo!. This might beg the question: where do these users go afterwards?