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According to recent figures released by Nielsen Online, presidential candidate Senator Barack Obama has a healthy lead in the battle taking place in the realm of online video.

Let’s hope Kevin Aronin, founder and CEO of PlasmaNet Inc., handed out Prozac before giving a keynote speech at Direct Media Client Conference & Co-op. If he didn’t, his speech whirled a roomful of conference attendees from the depths of economic despair to the heights of opportunistic grandeur.

According to his prepared remarks, Aronin started with a litany of U.S. economic woes familiar to anyone who has read a business section during the last few months.

To some, Chicago may just be a city. But to others, it is a brand.

American Express has launched a Web site intended as a community where cardmembers can share their travel experiences

Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research

If you want to turn hand-raisers into loyal customers, you need to understand their needs and preferences. Understanding new technology trends will help you do just that

Do you think there’s a lot of mobile phone marketing going on now? Wait until you see the near future.

Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion.

Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company.

This week, Meet the Broker features David Hare, a former card pack advertising sales rep who started his own list brokerage firm. Read more on his advice concerning co-registration data