Search Results for: research

Today we meet Pat Leone, senior account executive at Leon Henry Inc. She’s been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand

A fruit juice drink maker plans to subsidize 1,000 young entrepreneurs around the nation with lemonade stands and product for a day later this month, enabling them to raise money to support the charity of their choice

(Direct Newsline)—Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall

A recent International Data Corporation (IDC) report indicated that Research in Motion sold the most smartphones in the U.S. during the first quarter of 2008.

InfoGroup has combined two of its market research businesses

Consumers who shop through multiple marketing channels tend to spend more money but generally are less loyal customers, according to survey findings released by Opinion Research Corp.

Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall, according to a study from market research firm IDC.

Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special

ComScore Inc., a digital market research firm, has bought M:Metrics Inc., a mobile measurement company, for $44.3 million.