Search Results for: research
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Forrester Acquires JupiterResearch for $23 Million
Forrester Research Inc. has acquired JupiterResearch LLC, and its parent company, Jupr Holdings Inc. for $23 million.
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Agencies
Meet the Broker: Joanna Dymond
Today we meet Joanna Dymond, vice president of sales and brokerage at Rich List Co. Dymond works with clients selling financial services, real estate and various kinds consumer products
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Where does my company go from here? Part 1 of 4
Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in.
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What to Look for in a List Management Company
Attention all Advertisers! By advertisers, I mean anyone who owns an internet property that sells a product, service, or creates leads online. How many of you have multiple revenue streams other than what sales are made through your web site?
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Segmentation and Personalization Boost E-mail: Aberdeen Study
(Direct Newsline)—Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.
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Former Domino’s CMO to Head Marketing at Wendy’s
Ken Calwell, the former chief marketing officer at Domino’s Pizza, is returning to his old stomping grounds, Wendy’s International, Inc., to become its new marketing head
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Aberdeen Study: Segmentation and Personalization Boost E-mail
Data segmentation and personalization significantly increases e-mail campaign effectiveness, according to new research data findings released by Aberdeen Group.
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Promo 2008 Interactive Marketing Survey
If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo Interactive Marketing survey.
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Agencies
National Geographic Channel Launches Game Site
National Geographic Channel is giving its documentaries and other series a digital dimension with a branded game site it launched with RealNetworks.
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Internet Important for Travelers
Destination Analysts recently released findings that point to the fact that the Web is an important tool for leisure travelers