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When it comes to corporate gifts, there’s nothing better than cookies as a reward or thank you.

Enter Marcelita’s Cookies, a family business that makes and distributes Hispanic gourmet cookies

NBC Sports will kick off its Sunday Night Football season with a month-long media blitz in 7-Eleven stores during September to keep its core audience focused on the relatively new network TV football franchise.

Tampico Beverages has rolled out a test campaign in Chicago in English and Spanish with outdoor billboards, mobile advertising, radio, print and guerilla sampling.

Chrysler has named Gail & Rice, a brand communications and experiential marketing agency, to provide auto show staffing and other event services. The deal includes the Chrysler, Jeep and Dodge brands.

A new report from Pew Research Center’s Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It’s the same old “international growth, domestic weakness” story over and over again, and marketers need to adapt. Here’s some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

I pledge allegiance to the We all know how it goes, or how we think it goes. The unconditional daily declaration to America and the values she holds dear.

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line

Let’s face it every Web site is a marketing Web site. Whether it is a company trying to sell a product to a customer or a 15-year-old high school girl

If you exhibit at trade shows as part of your business-to-business marketing strategy, you’re in good company. About 18% to 25% of the typical B-to-B