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U.S. online advertising will decline by almost 5% this year mostly for recessionary reasons, according to a forecast by media analyst Screen Digest

A recent survey showed that nearly one out of six marketers don’t track the performance of their e-mail marketing. If you’ve stopped tracking your e-mail marketing, here’s what you need to do

Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

A recent report released by Netpop Research, a market research firm, found that users of Web-enabled mobile devices in China are much more likely to use them to connect to the Web than their American counterparts.

Mobile advertising spending in the U.S. is expected to grow relatively modestly in 2009, according to eMarketer. However, the medium is expected to see more rapid growth beyond this year.

As our industry continues to evolve and change, we are seeing more exclusivity between advertisers and the networks that serve them. Exclusive is defined as something that is not divided or shared with others.

One of the few marketing categories that traditionally do well during a downturn is the incentive business

Macromark is now managing this file naming 105,078 individuals who’ve paid $50 for a money-making system. DAJ Direct was the former manager

Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent”

As they say in the movie “Office Space,” Three Olives, the British flavored vodka brand, wants customers to show their O-faces