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It looks like television advertising will become more interactive with Internet technology. Google and NBC Universal have formed an advertising, research and technology partnership. The companies will share ad revenues.

Russell J. Weiner, vice president of marketing for colas for Pepsi-Cola North America, has been named chief marketing officer and executive vice president for Domino’s Pizza

Walmart last week launched the Walmart Smart Network, a new system powered by Internet Protocol Television

Every opportunity to touch a customer is an chance to extend the relationship. Yet with all the care taken in choosing merchandise, planning catalogs and designing Web sites, e-mail campaigns often aren’t representative of the best a company offer a customer. Here are a few tips to use your e-mails to look good and sell in a positive way

This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories

An estimate by eMarketer suspects that there are 31 million mobile gamers in the U.S. in 2008, compared to 23 million in 2007

Richard Clayton, a researcher and security expert from Cambridge University, conducted a study that found a link between the first letters of e-mail addresses with their likelihood of receiving large amounts of spam.

Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook

A recent survey from the Direct Marketing Association and Colloquy indicates the majority of people in various industries maintain some form of loyalty programs.

The votes are in and America has picked its top choices for the best presidential posers in Denny’s “Vote For Real” campaign