Search Results for: research

Here’s a fact: E-mail marketing has the highest ROI of all online traffic generation methods. With a return of $57.25 for every dollar spent, the ROI for e-mail marketing is more than 150 percent greater than that for non e-mail online marketing

A new study of user behavior on a popular child-rearing Web site suggests a real generation gap in the way mothers use the Web

Jelly Belly has crowned an Illinois man the winner of its flavor contest for his suggestion of an acai berry-flavored jellybean

Emotionally led innovation can be the perfect counterbalance partner to technology led innovation. Here are some techniques that can help an organization drastically change their creative momentum

Despite growing interest in the environmental issues consumers are generally becoming less willing to pay higher prices for so-called green products, according to the market research firm Yankelovich Inc.

Names and Addresses Inc. has this list of 115,985 History Channel Club paid members who bought books, DVDs and collectibles related to the
Civil War

When the Association of National Advertisers asked its members whether they had established in-house ad agencies, 42% said yes

The Deloitte Research Leading Index of Consumer Spending fell in August, due primarily to a continued soft housing market and a worsening labor market, the firm said last week.

Most baby boomers surfing the Web are visiting video sites, and many are interacting on social networking sites, according to a survey by the NPD Group

While Gartner recently indicated that 32.2 million smartphones were sold in the second quarter of 2008, a 15.7% increase compared to the second quarter of 2007, it showed a slower pace than what the 60% growth rate observed earlier in the year.