Search Results for: research

ABI Research, a market research firm, recently noted that the number of people watching online video by way of a Web browser nearly doubled from last year’s figure.

Google and Facebook have set the bar high, even for online shopping sites, according to a survey released by Allurent.

Last week, our two part editorial on the economy looked at some of the first warning signs that only hindsight can provide, and then the current culmination of these events, from historic bankruptcies, unprecedented government…

The great New York Yankees player Yogi Berra is as well known for his sayings as his playing. One of his more oft-quoted phrases includes, “It’s like deja vu all over again.” Granted this comes from a person who when asked…

Which network(s) represent the best opportunity for maximum returns?

Marketers really like e-mail. About 840 billion messages will hit inboxes by 2013, compared to 418 billion this year. The boom can be attributed to e-mail’s

Spending on games and contests may be flat, but consumers don’t seem to notice. They are too busy posting photos, developing videos and singing jingles.

Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional

What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only

Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one