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A ONE-TENTH OF 1 PERCENT RESPONSE RATE isn’t much to write home about unless responding entails going to extraordinary measures. Over 300 consumers did

Thanks to tight budgets and an ever more watchful C-suite, marketers can’t do anything on a whim. Every purchase big or small is carefully scrutinized.

A sheen of perspiration and small eye movements recorded among a group of consumers helped lead to the redesign of the Campbell Soup Cos. popular gravity-fed

According to the latest figures from comScore, retail e-commerce sales in the U.S. grew 10 percent in the first quarter of 2010 from the same period last year, thanks mostly to upper-income consumers.

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

Mobile ad budgets are growing by significant amounts, according to a recent study conducted by MediaPost’s Center for Media Research, in conjunction with InsightExpress.

RevenueStreet.com, a division of TheMediaCrew.com an Inc. 500 company has announced that it will begin licensing its proprietary affiliate marketing software, Effectus.

According to The NPD Group, Google’s Android mobile operating system overtook Apple’s iPhone OS in the first quarter of 2010.

Being able to engage users who see your display ads is obviously a good thing.

The good news about lead generation for B-to-B marketers is that, increasingly, the leads are generating themselves. The news that will prove more difficult for most sellers to hear? Once those leads have taken control of your sales process, they won’t want to let go