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Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

This week’s question: How are brokers coping with fewer new lists regularly coming into the market?

To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member

The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.

Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to “send” actual physical merchandise gifts to their in-network friends

According to the latest quarterly report from BuzzCity Mobile Internet Advertising Network, nearly 13 billion mobile banner ads were delivered on its network during the second quarter of 2010, marking a huge increase from the previous quarter.

Some sayings work well as beliefs. Take Google’s punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great…

When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat

Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters