Search Results for: research
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Agencies
Promo Products Relatively Strong on Consumer Recall: PPAI Study
Promotional products work hardest in the kitchen and at the office, and consumers—quite sensibly– favor food baskets and MP3 players over magnets and mouse pads
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Agencies
IRF Names Van Dyke President
The Incentive Research Foundation has named Melissa Van Dyke president responsible for overall management and operation of the foundation
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Agencies
Jiffy Lube Finds Success in Program Benefiting Heart Health
Jiffy Lube International has renewed its commitment to the American Heart Association’s Go Red For Women movement with the reprisal of year three of its Jiffy Lube Maintenance Partners for Life campaign
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Mobile
Smartphones Gain As Mobile Phone Market Matures
The mobile phone market may not be seeing the growth of previous years: Worldwide sales in 2009 totaled just over 1.21 billion units, a 0.9% decline from 2008, according to information technology research and advisory company Gartner Inc.
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Spending on Digital Out-of-Home to Grow 9.4% through 2014
Spending on digital out-of-home media was expected to grow 2.0% to $2.469 billion last year, with worldwide spending up 4.7% to $6.69 billion
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Chris Moloney Joins Experian’s ConsumerInfo.com
ConsumerInfo.com, Inc. has appointed Chris X. Moloney as senior VP and CMO for the U.S. Consumer Direct business unit of Experian.
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HomeAway.com Super Bowl Campaign Plays Out beyond End Zone
Several large brands got publicity for riding the bench at this year’s Super Bowl. But at least one small company—and its agency—thought it a worthwhile risk to spend big bucks
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Bing Boosts its Market Share in January
According to three major reports, Microsoft’s Bing was the search engine that had the strongest January, while Google and Yahoo! struggled.
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Prospect, Prospect, Prospect!
Always remember to never forget to actively prospect for new publishers and / or clients and advertisers, as a network – every single day.
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Agencies
Women Game but Won’t Pay: Survey
Past research has shown that women outnumber men 55% to 45% among the ranks of regular players of games such as FarmVille and Mafia Wars on social networks. But new research suggests that the women who play those games resist attempts to lump them into a gaming lifestyle.
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