Search Results for: research
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Nearly 13 Billion Mobile Banner Ads Served in Q2 2010
According to the latest quarterly report from BuzzCity Mobile Internet Advertising Network, nearly 13 billion mobile banner ads were delivered on its network during the second quarter of 2010, marking a huge increase from the previous quarter.
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The Ties That Bind
Some sayings work well as beliefs. Take Google’s punchline of belief regarding not doing evil, namely that you can make money without doing evil. It works great…
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Agencies
A Meeting of the Minds Between Retailers and Manufacturers
When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat
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Agencies
Six Ways to Improve Music Promos ROI
Next year marks the 50th Anniversary for Amnesty International. The global human rights organization has tapped engagement marketing agency TBA Global, to re-engage its younger U.S. market (Adults 18-24) supporters
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Business Travelers Utilize Mobile and Social Apps
According to a survey conducted by KRC Research and commissioned by Omni Hotels & Resorts, business travelers use mobile and social apps for a variety of purposes.
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The Week in Review
Headlines from the industry.
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It’s The Economy Stupid
Setting aside some of the financial blow back that has happened due to certain large continuity advertisers not upholding their end of the performance marketing contract, our industry as a…
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Promo 100 Stars Talk Agency Survival Strategies
Promo asked four leaders from among the Top 25 agencies on the 2010 Promo 100 to share the most important strategies they implemented within the last year to help push through the difficult economic climate
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Social
Consumers Open to Social Brand Interaction: Survey
A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page