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The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task.

Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations

Headlines from the industry.
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Direct mail and e-mail still top the list of most used media for business-to-business marketers, according to a new survey from the Direct Marketing Association (DMA)

This week’s question: How are brokers coping with fewer new lists regularly coming into the market?

To mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member

The Twitter advertising revolution is in top flight. Fresh off its Promoted Tweets revenue earning initiative, Twitter is appealing to consumers and advertisers once again with its new @earlybird feed. The @earlybird program allows participants to opt in to receiving coupons and marketing messages.

Loyalty education and research firm Colloquy has named the finalists within the five categories of its inaugural loyalty awards contest. The final selections will be made through an online voting process by the loyalty marketing community at large.

Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to “send” actual physical merchandise gifts to their in-network friends